CLOCKS & COLOURS
Shooting product photos for the jewellery brand Clocks & Colours requires a focus on capturing the bold, rugged, and meticulously crafted aesthetic that defines the brand. Known for its heavy-duty, handcrafted sterling silver jewellery inspired by the open road, rock 'n' roll, and the untamed wilderness, the photography must embody the brand's distinctive edge and storytelling ethos.
​Shooting outdoors or in industrial-style interiors can add authenticity to the visual story.
For a photographer, the challenge lies in balancing the fine craftsmanship of the jewelry with the brand’s untamed and adventurous personality. A successful shoot elevates the product, making it not just jewellery but a statement of identity.
STYLING & MOOD
The brand’s identity leans heavily into a dark, moody, and masculine vibe. This calls for high-contrast lighting setups that highlight the intricate details of each piece, such as engraved patterns, polished surfaces, or oxidised finishes.
Backgrounds are often minimalist but textured, like wood, leather, or stone, to complement the rugged feel.
MACRO PHOTOGRAPHY
Macro photography is essential to showcase the craftsmanship and detail of the jewellery, such as the unique carvings and design intricacies.
LIFESTYLE SHOTS
Incorporating lifestyle imagery is key to telling the brand’s story. Such as models wearing the jewellery might be placed in gritty or adventurous settings.
LIGHTING TECHNIQUES
Hard light sources can add drama and enhance the textures of the jewellery.
A blend of side lighting and top-down lighting is ideal to reduce shadows and illuminate engraving details.
PROPS & ENVIRONMENT
Enhance the narrative of the jewellery's connection to adventure and rebellion.
